Resources
Seller's Guide to Dental Equipment Auctions
What to do before you list, what to expect during the auction, and how you get paid.
Start with an inventory
Before anything else, walk through your practice and document what you have. A good inventory takes 30 to 60 minutes for a typical two or three operatory practice. Do this before you contact anyone about selling.
For each piece of equipment, record:
- Manufacturer and model name
- Year of manufacture or year purchased (check the sticker on the back or bottom if you are unsure)
- Serial number (required for imaging equipment, very helpful for chairs)
- Physical condition, honestly assessed
- Any accessories or attachments included
- Whether the equipment is currently in clinical use or has been sitting idle
This list becomes the foundation for your listing. Buyers want specifics. "Dental chair, good condition" is far less valuable than "A-dec 511 patient chair with 511 delivery system, 2016, operational." The more specific the inventory, the better the bids.
What documentation matters
Documentation is what separates a nervous buyer from a confident bidder. You do not need every piece of paper in perfect order, but the more you have, the better.
Pull together what you can:
- Service records. Even one or two recent service invoices help. Buyers want to know the equipment was maintained.
- Original manuals. Especially useful for delivery units, panoramic systems, and CBCT units. If you still have the original box, that is worth noting.
- Calibration certificates. Imaging equipment (sensors, panoramic, CBCT) should have current calibration documentation. This matters most for equipment being sold for continued clinical use.
- Warranty information. If the equipment is still under manufacturer or extended warranty, that is a significant selling point.
- Purchase records. If you have the original invoice showing what you paid, it provides context. Not required, but useful.
Do not worry if records are incomplete. Missing documentation gets noted in the listing honestly. A buyer who bids knowing there are no service records is bidding with eyes open.
Preparing equipment for photography
For qualifying listings, we coordinate an on-site inspection through our network of logistics partners. For some listings, we work with sellers to provide thorough photo documentation and condition reporting remotely. Either way, the equipment needs to be in shape before documentation happens. Good photos are the single biggest factor in strong bids.
- Clean thoroughly. Wipe down every surface. Remove handpieces and clean the syringe holders, the delivery unit tray, the spittoon. Buyers are looking at photos closely. A clean chair signals a well-maintained practice.
- Remove all patient items. Patient bibs, disposables, cotton rolls, and any items with patient information should be removed before the inspection.
- Clear the operatory. Remove personal items, charts, and anything that does not belong to the equipment being sold. You want buyers focused on the equipment, not the clutter.
- Make sure it is accessible. If a chair is pushed against a wall, we need space to photograph it from multiple angles. Pull it out into the center of the operatory if possible.
- Serial number plates should be visible. Do not tape over them. We photograph serial numbers as part of the documentation process.
Whether documented on-site or remotely, coverage should include multiple angles, the delivery unit controls, the serial plate, any visible wear or damage, and accessories. If there is a cabinet that goes with the chair, photograph that too.
Understanding the auction timeline
Here is what the process looks like from the moment you submit an inquiry to the moment the wire hits your account:
You submit an inquiry. We follow up to discuss your equipment and coordinate documentation, either through an on-site visit or remote photo documentation depending on the listing. We then publish your listing. This typically takes one to two weeks depending on scheduling.
The auction runs for exactly 7 days. Buyers ask questions during this period. We handle all buyer communication. You do not need to do anything.
Once the auction closes, the winning bidder has 2 business days to pay. We collect payment and confirm it has cleared.
Within 5 business days of buyer payment clearing, we wire your full sale price to your bank account. Nothing deducted. No commission. The full amount.
What we handle vs. what you handle
- Coordinating condition assessment and documentation
- Photography and documentation
- Writing and publishing the listing
- Answering buyer questions
- Managing the bidding process
- Collecting buyer payment
- Coordinating pickup or freight
- Wiring your payment
- Cleaning and prepping equipment before inspection
- Providing access (for on-site visits) or submitting photo documentation (for remote listings)
- Answering our questions about equipment history
- Being available (or having staff available) for pickup day
- Providing bank account information for payment
Logistics and pickup
Once the buyer pays, we coordinate logistics. There are two scenarios:
The buyer or their crew comes to your practice to remove the equipment. We coordinate the date and time directly with them. You or a staff member needs to be present. Most pickups for a single chair take two to four hours. A full operatory might take a full day. The buyer is responsible for proper disconnection, removal, and any wall or floor repair.
For buyers who are not local, we coordinate with freight carriers who specialize in medical and dental equipment. The buyer pays freight costs. We handle the logistics coordination. Equipment needs to be disconnected and ready to move before the freight team arrives. For imaging equipment especially, plan for a technician to assist with proper disconnect.
On pickup day, you do not need to do anything special. Have the equipment accessible and someone present with authority to confirm the pickup. We will have communicated the details well in advance.
Common seller mistakes
If you know the compressor runs hot, tell us. If the CBCT sensor has a dead pixel in the lower corner, that goes in the listing. Buyers who discover undisclosed problems after delivery have grounds for a dispute. Honest listings attract honest buyers and avoid disputes.
If the chair is pushed against a wall or the delivery unit is covered with equipment trays, the photos suffer. Strong photos drive strong bids. Take 30 minutes to clear and clean before an on-site visit or before submitting photos remotely.
A chair you paid $12,000 for in 2012 is not worth $12,000 today. Auction prices reflect real market demand at this moment. Equipment that has been sitting unused for several years typically sells for less than equipment that was in active clinical use last week.
A complete operatory with chair, delivery system, light, and cabinetry that all match is worth more as a set than broken up. Buyers who are equipping a new operatory want a cohesive setup. Talk to us before you start pulling things apart.
Setting realistic expectations
Auction prices reflect real market demand, and that demand varies. A few things to keep in mind:
- Specialty equipment has smaller buyer pools. A cone beam system can be a high-value lot, but there are fewer buyers who need one and can install it. That affects how competitive the bidding gets.
- Timing matters. Equipment listed when we have an active buyer base in your region performs better. We time our auctions to match buyer demand.
- Condition grade is the biggest variable. Equipment graded Excellent or Very Good by our inspector consistently outperforms equipment graded Fair, even when the equipment is technically identical.
- We cannot predict final prices. We can give you a general sense of the category and what similar lots have sold for. But bidding is bidding. Markets decide prices.
The alternative to auction is selling to a dealer, who will offer you a fraction of the equipment's value because they need margin for resale. Auction connects you directly with dentists who want to put the equipment back into clinical use, and they will pay closer to real market value to get it.
Related reading
From the BlogThe Dental Equipment Liquidation Problem Nobody Talks AboutHow dealers buy your equipment for a fraction of its value, what that costs you, and why auction changes the math.Ready to list your equipment?
Submit an inquiry and we will personally review it. No commitment required. Questions first? Email osita@operatoryauctions.com.